62,1% Pangsa Pasar Sport Dikuasai Honda di Bulan November
62,1% Pangsa Pasar Sport Dikuasai Honda. Angka ini diperoleh dari hasil penjualan sebanyak 33.939 unit. Secara umum PT Astra Honda Motor (AHM) menguasai 78,9% pasar sepeda motor nasional dengan total penjualan 450.331 unit.
Data AISI penjualan sepeda motor domestik pada November 2016 tercatat sebanyak 570.923 unit atau tumbuh 2,7% dibandingkan Oktober 2016 yang terjual 555.820 unit. AHM ternyata penjualannya juga tumbuh 6,4% dibandingkan penjualan bulan sebelumnya yang hanya sebesar 423.256 unit. Khusus segmen sport, secara nasional telah menjual 54.654 unit atau tumbuh 4,2%. Sementara itu, penjualan motor sport Honda tumbuh 7,8% dibandingkan periode sebelumnya yang hanya 31.483 unit.
Berikut data lengkapnya gan!
Segemen Sport
- All New Honda CB150R Street Fire : 15.129 unit atau sebesar 44,6 % dari total penjualan motor sport Honda dan 27,7% dari penjualan sepeda motor sport di Tanah Air pada November 2016.
- Honda CBR Series yang laris terjual 10.763 unit,
- Honda Verza 7.626 unit,
- Honda Megapro 401 unit,
- Big Bike sport Honda sebanyak 20 unit.
Segmen Skutik
Penjualan skutik sebanyak 379.566 unit sepanjang November 2016 dengan penguasaan pangsa pasar 81%.
- Honda BeAT series : 203.438 unit.
- Honda Vario series : 122.658 unit,
- All New Honda Scoopy eSP: 52.261 unit,
- Honda Spacy : 618 unit
- Honda PCX : 591 unit.
Segmen Bebek
Bebek Honda berkontrobusi kontribusi pasar 77,4% dengan total penjualan 36.826 unit. Berikut datanya:
- Honda Revo series terjual 17.963 unit,
- Honda Supra series 13.270 unit,
- New Honda Sonic 150R 3.065 unit
- Honda Blade 2.528 unit.
emang edan nih honda produk skutik dan sportnya sama sama laris manis,,,
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